Fall in Love Again at SPATEX 2027

12 Aug 2026

Fall in love again

PENNOSAN LTD  Stand: A19

Pure Heart gel from Pennosan is a major new innovation in water care. It’s easy to use and can be recommended with confidence. Every retailer has the same goal: satisfied customers who will enjoy using their hot tubs and swim spas for years to come and will recommend the ownership experience to others. Yet for many households, regular water care can quickly make hot tub ownership feel like a chore. When water quality deteriorates, uncertainty follows. Customers are faced with confusing water chemistry, multiple treatment options and mounting frustration.

Pennosan’s Pure Heart gel system will make owners fall in love with their hot tubs once again. Our Love Your Hot Tub® message is simple: customers can now enjoy caring for their spa as much as they love using it.

When placed in our fun and functional ‘Love Your Hot Tub’ dispenser positioned at the water line, a single Pure Heart gel will gradually dissolve to continuously remove dirt and thus maintain sparkling, bathing quality water for up to a month – whatever the level of use. Best practice shows that maintaining clear and clean water is the best way to prevent biofilms and reduce sanitiser demand. For a safer, more comfortable bathing experience, fewer call-backs and strengthened long-term brand loyalty, retailers should recommend Pennosan’s Pure Heart system.

Pure Heart gel and dispenser packs and our 2-gel refill packs can be purchased from the www.pennosan.com webshop and from Pennosan stockists country-wide. Please see us at stand A19 to discuss export opportunities.

Pure Heart gel is sustainably manufactured using only natural ingredients and is supplied in recycled and recyclable cardboard and plastic film packaging. So there’s no plastic waste. Let’s make hot tub ownership an eco-friendly wellness experience for all and help customers fall in love with their hot tub or swim spa all over again.